The SEO Guide to Domain Names [Guide]
Hallam contributor Charlotte Tomlinson has published ‘The SEO Guide to Domain Names’ to help people choose the right domain names that help in SEO process.
She says, “Over the years, SEO recommendations on domain names have evolved alongside search engine algorithms, which are now far more sophisticated and less reliant on spoon-fed information. In this article, we’ll discuss domain name best practices for SEO to help get your site off on the right foot.
Choosing the best domain name
Thankfully, we’re past the days where site owners and brands would keyword stuff or keyword-match domain names and could rank on that alone. Plumberinlondon.com, howtoboilanegg.co.uk or bestiphoneapp.io simply don’t cut the mustard anymore – in fact, way back in 2012, Google released its EMD (or exact-match domain) update, effectively putting an end to black-hat SEOs buying up EMD’s and using them to rank poor quality, thin websites.
Now, that’s not to say that using keywords within a domain name doesn’t hold weight. It does, you just need the content and user experience to back it up.”
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