By growing your Facebook reach, you can continue to boost your business presence across various segments.

Social Media Examiner contributor Anna Sonnenberg has published an article featuring eight tips to improve Facebook reach with the unconnected distribution.

She says, “In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution.

Unconnected Distribution and Facebook Reach

Facebook started as a platform for connected distribution. In other words, users would only see content from profiles and pages that they followed. When Facebook launched ads in 2007, they remained the only reliable opportunity for brands to deliver content beyond their follower base.

For years, Facebook has also used an unconnected distribution system to expand the reach of public organic posts. Historically, this system has delivered content that connected profiles and pages have engaged with. For example, users might see content from a business page they don’t follow, prefaced by a note that a person they do follow commented on the post.”

8 Tips to Improve Facebook Reach With Unconnected Distribution

Social Media Examiner


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