A well-thought title can help you improve the SEO performance of your post. It could prove to be the gateway to potentially higher click-through rates and help you rank better on SERPs.

Search Engine Journal contributor Ingrid Adames has published an article featuring five useful strategies to write great SEO titles.

She says, “In this brief-but-thorough guide, I’ll walk you through what you need to know and the tools available to take your title strategy to the next level.

Include Focus Keywords

Researching the right keywords is one way to ensure your readers click your article and can help it rank better for SEO. While doing so is crucial, it’s also essential to select them wisely.

For example, a title like “Conditioning And Acclimation Methods To Train A Puppy” is descriptive and direct and uses keywords like “methods,” “train,” and “puppy.” But it also uses technical terms that confuse readers and make them lose interest.”

How To Write Great SEO Titles

Search Engine Journal

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