How to Build a Great Marketing Team in 2023 [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Great Marketing Team in 2023’ featuring Paul Flaharty.
The MarketingProfs team says, “Post-pandemic hiring should focus on employee retention and staying ahead of business needs, says Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, in the latest episode of Marketing Smarts.
“It’s about talent attraction and retention, and that’s a shifting landscape,” he says. “What used to be acceptable or considered ‘industry standard’ as it relates to flexible work is a completely different dynamic now.”
That standard of flexible work, widely accepted since many workers have had to work from home during the pandemic, makes finding the right team members a challenge: “The difficult positions to fill become so much more difficult, and oftentimes more expensive, when a client lacks remote work flexibility because there really is no such thing as a local candidate anymore,” he explains.
Listen to Episode 522 for more insight from Paul and host George B. Thomas on salaries, roles that companies are hiring for, and the importance of communication between marketers and the C-suite.”
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