Link building is one of the most efficient ways to grow your website’s credibility. It helps you improve your SEO performance.

Search Engine Land has published an article featuring six link-building myths and truths.

The SEL team says, “Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so, you must avoid these common link-building myths and mistakes to succeed in the long term.

Myth 1: Links must meet a minimum DA or other score in order to pass value.

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities.

It’s important to understand what these numbers represent – and what they don’t.

As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.”

6 link-building myths and truths

Search Engine Land

You May Also Like These Topics...

Useful Link-Building Tools for You

Link building is an essential process to achieve higher search engine rankings. Quality links help you build a great reputation for your website. Search Engine Journal contributor Kevin Rowe has published an article featuring 12 great link-building tools that are essential to internet marketing success. He says, “These tools can be used together to build […]

Sharing is caring

Your Guide to International Link Building

International link building is a long-term marketing strategy designed to build high-quality links on websites hosted in different countries and regions. Ahrefs contributor Michal Pecánek has published an article featuring nine surprising aspects of international link building. He says, “In this article, we’ll go through nine aspects of international link building with the help of […]

Sharing is caring

What Are Sitelinks and How Do You Get Them? [Answered]

Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. […]

Sharing is caring

Three Ways to Evolve Your Link Building in 2023 [Video]

Watch the latest MOZ Whiteboard Friday video ‘Three Ways to Evolve Your Link Building in 2023’ featuring Paddy Moogan. The MOZ team says, “Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what […]

Sharing is caring
Sharing is caring