Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query.

Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization.

He says, ”

In this post, you’ll learn how to optimize your new and existing content for any keyword.

Step 1. Make sure you’re optimizing for the right keyword 

Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good.

This step is arguably the hardest part of the process, so here are some considerations to think about right from the start.

Search traffic potential

Measuring the potential of a keyword to bring you traffic can be tricky. Most SEO tools try to solve this with search volume, but that’s not enough:

  • Some searches don’t result in clicks on pages  For example, clicks on ads or searches that provide sufficient answers right on the SERP.”

How to Do Keyword Optimization for SEO (3 Steps)


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