Marketers face a challenging 2023 as third-party cookie deprecation becomes real and US privacy legislations evolve and go into effect. But those who look at these as opportunities—and not as threats—will succeed.

eMarketer is hosting a webinar ‘A Modern Marketer’s Approach to Privacy and Data in 2023’ on Monday, November 21, 2022, at 2.00 pm ET.

The MarketingProfs team says, ”

Join us for a live Tech-Talk Webinar, presented by OneTrust. Our guest will explore how the retail, healthcare, and financial services industries are delivering privacy-first experiences, and how marketers can:

  • Apply takeaways from the General Data Protection Regulation era to prepare for upcoming US policy changes
  • Lean into consented data to connect with customers, cultivate loyalty, and increase marketable database use
  • Elevate personalization, segmentation, and campaign performance with consent and preference management.”

A Modern Marketer’s Approach to Privacy and Data in 2023

eMarketer

Sharing is caring