Seven Facts about HubSpot’s Highest Performing Blog Posts
HubSpot contributor Martina Bretous has published an article featuring seven facts about
She says, “Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.
Let’s see what they have in common and what marketers can learn from them
1. Eye-Catching Headlines
What you’ll notice with all of our top-performing posts is that they have an attention-grabbing headline.
Some of the components of an eye-catching headline are:
- Numbers
- Action verbs
- Descriptive adjectives
In 2013, Moz ran a study that found that articles with numbers in the headlines outperformed those that didn’t. Our data suggests that the same is still true nearly a decade later.”
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