Finding success with Smart Bidding [Guide]
The Google Ads team has published ‘Finding success with Smart Bidding’, an official guide to automating and optimizing your bids.
The Google Ads team says, “Automating your bids with Google Ads can deliver better, more informed bids while saving you time. In this guide, we’ll talk about why you should use a Smart Bidding strategy and how to drive better results in Search campaigns.
1. Deliver better performance using auction-time bidding with Google Ads
- Bid to the user’s auction-time context via Smart Bidding.
Why: Dynamic bids tailored to each individual auction can lead to better results.
- Learn how auction-time bidding technology works.
Why: Google Ads bidding algorithms evaluate billions of combinations of relevant contextual signals present at auction-time to set bids. More than 80% of Google advertisers are using automated bidding.”
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