Meta Ads Automation: An Advertiser’s Guide [Guide]
Search Engine Journal has published ‘Meta Ads Automation: An Advertiser’s Guide’ to help advertisers drive and sustain campaign performance.
Sean Johnston says, “Automation: It’s all the rage for established digital advertising platforms these days.
Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the various Google ad placements, it all sits under one.
At the core of its simplicity is the automation of budgeting, bidding, and in many cases, delivery.
That means fewer decisions for humans and more reliance on machine learning to get advertisers optimal results.
You may be leery of turning more media buying decisions over to “the algorithm.” But it’s working.
What Is Meta Advantage?
Automation in Meta campaigns is not new.
With the advent of campaign budget optimization, automated audience expansion, and dynamic creative, media planners are used to turning some (or many) decisions over to machine learning.”
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