Guide to Video SEO Strategy
Video SEO refers to optimizing your videos to be indexed and rank well on the search engine results page for relevant keywords.
iloveseo.com contributor Brian Harnish has published an in-depth guide on building a video SEO strategy.
He says, “Let’s dive into the steps you need to take to create a strong video SEO strategy for your business.
1. Choose a Platform
After you have identified your key objectives, it’s important to choose a platform that will best fit those needs. If you are looking to drive more traffic to your site, then you should probably stick with a platform like YouTube. But if you want to generate leads, you may want to look at other options including social networks like Facebook, Twitter, or LinkedIn.
2. Plan Out Your Video Content
Next, you need to plan out how you will produce content. Will you be filming everything yourself? Are you going to hire someone to help you? Do you need to buy equipment? Once you have planned out your content creation process, you can begin planning your video SEO strategy.”
Video SEO Strategy: Create Your Own Video Promotion Strategy
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