Google Shopping is a comparison-shopping engine provided by Google that allows consumers to research, compare, and purchase products from a broad range of online vendors.

Search Engine Journal has published ‘Google Shopping Free Listings: An In-Depth Guide’.

Adam Heitzman says, “Merchants must submit a file known as a product feed to Google to have their products featured on Google Shopping.

The product feed contains all the relevant data from the merchant’s inventory, including product titles, descriptions, images, and prices.

Google’s algorithm processes this data to surface the merchant’s products whenever users search for related product queries.

When users click on one of these product listings, they’re taken to the merchant’s website to complete the purchase (provided the item can’t be bought directly through Google Shopping).

Until April 2020, merchants had no option but to pay for product listings in Google Shopping.

Since then, however, Google has introduced free product listings within the Google Shopping tab and Google Search.”

Google Shopping Free Listings: An In-Depth Guide

Search Engine Journal

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