Search Engine Land has published a new guide for advertisers called ‘Amazon holiday shopping outlook’.

Andy Tylor says, “With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.

Part of that planning revolves around:

  • Mapping out how budgets will be spent over the final month and a half of the year.
  • Which days to push the pedal most on.

We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to:

  • Quantify what we’ve seen in the past and better estimate what might happen this go around.
  • Help brands better understand how performance for Amazon ads shifts over the course of the holiday shopping season.”

Amazon holiday shopping outlook: A guide for advertisers

Search Engine Land

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