Using Video Testimonials as a Tool for B2B Growth [Podcast]
MarketingProfs has published the latest episode of the Marketing Smarts podcast episode ‘Using Video Testimonials as a Tool for B2B Growth’ featuring Alexander Ferguson.
George B. Thomas says, “Lots of people are creating video content and throwing it up on LinkedIn, TikTok, Instagram, and wherever, so the status quo is pretty low,” explains Alexander Ferguson, co-founder of TeraLeap.
“Authenticity reigns, so the more authentic it feels, less produced, you can actually connect even better.”
And in marketing, that authenticity can be your best weapon. “Written content, written case studies…can be inherently untrustworthy,” Alexander says. “They know as a marketer you probably wrote that, you massaged the words, and people are skeptical.”
But put the face of a real person in front of them, and suddenly the case study comes to life.
“Having that face. It’s rooted in our biological nature. Look at how we communicate. I think 97% of it is nonverbal.”
Episode 519 is also chock full of practical tips—how to do social sharing, whether you should use closed captions, and where exactly in the marketing funnel testimonials are most effective.”
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