Search Engine Journal has published a new episode of the Search Engine Show podcast ‘The Future of Programmatic: Transparent & Value Driven’ featuring Rajeev Goel.

Loren Baker says, “Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.

Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.

You can expect to hear critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.”

Search Engine Journal

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