A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter.

MarketingProfs contributor Benjamin Boman has published an article featuring six lead generation tools to improve ROI on your B2B marketing funnel.

He says, ”

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible.

One concrete way to do so is to see how you can reduce the amount of waste of potential leads across the entire user journey. I like to use the inbound methodology provided by HubSpot as a baseline from which to break up the stages and look for areas to improve effectiveness or reduce waste.

HubSpot inbound methodology chart

To help you start the process, here are six applications you may not have previously considered that could be helpful in improving ROI at each stage of the funnel.”

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

MarketingProfs

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