HubSpot Guide to Topic Clusters
What is a topic cluster? Image result for topic clusters A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject. That enables visitors to satisfy their search query while visiting your site.
HubSpot contributor Mimi An has published a new guide ‘‘.
She says, “TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
Search Engines Are Forcing Websites to Adapt
Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. They’re being forced to because search engines have changed their algorithms in response to consumers’ behavioral changes.
Years ago, people posed fragmented keyword queries to search engines to find answers to their questions. Nowadays, people are asking search engines more complex questions, and they expect an accurate and timely answer.”
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