Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage.

Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00 pm EDT.

The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll find out:

  • How measurable upper-funnel brand advertising can boost sales and drive broader reach
  • Ways to use technology to move spending away from tactics that don’t have a strong impact
  • How real-time measurement is making brand advertising more accountable.”

Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand

Adweek

Sharing is caring