A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales.

Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas.

She says, “Persona development is a customized process because it’s meant to help your team address its unique marketing challenges and opportunities. However, the following framework can help you get started on the right track:

Step 1: Envision your ideal customer

Pick the person your content efforts are likely to help most. Give a name to that persona and detail their characteristics most critical to your business. Answer these questions to create a strong foundation for the persona:

  • Who is this person? What demographic and psychographic characteristics describe them?
  • What’s their job title and function?
  • What kind of company/industry does she work in?
  • How long have they been serving in this capacity within the organization?”

How To Build a Better Audience Persona (Choose a Detailed or Quick Method)

Content Marketing Institute


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