Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location.

Ahrefs contributor Mateusz Makosiewicz has shared 10 local online marketing tips to grow your business.

He says, “In this article, we’ll look at 10 ideas that can help you grow your local business through SEO, social media, advertising, and more.

1. Optimize your Google Business Profile

If you haven’t created or claimed your Google Business Profile (GBP) yet, make sure you do. Because here’s what people usually see when they look for something in their vicinity—a list of GBPs “recommended” by Google for a given search query.

Google Business Profile at the top of the SERP

In all, 84% of GBP visits come from discovery searches (source). This means that a striking majority of your potential customers won’t be looking for you. Rather, they’ll be looking for businesses that offer things or services they need. ”

10 Local Online Marketing Tips to Grow Your Business

Ahrefs

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