Search Engine Journal has published a new e-book ‘The Dark Side of Link Building’ featuring eight black- and gray-hat tactics.

The SEJ team says, “Our new e-book, The Dark Side of Link Building takes you through eight black- and gray-hat tactics, as well as what to look out for and how these tactics can be trouble.

Author Loren Baker also looks at the positive side and explores which tactics can be used effectively to improve search visibility, brand awareness, or reputation.

Key Takeaways:

  • Helpful reference guides for each link-building tactic.
  • Link building best practices.
  • How to vet your link-building service providers.
  • How to stop and avoid bad link tactics.

This pocket guide is packed with helpful resources, supporting research, and tips to improve your link-building strategy.”

The Dark Side of Link Building

Search Engine Journal


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