MOZ has published the latest episode of the Whiteboard Friday video ‘Estimating Search Opportunity’ featuring Robin Lord.

The MOZ team says, “Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet, in today’s episode, Robin walks you through a good strategy for this all-important estimative work.”

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