Artificial intelligence offers plenty of opportunities to boost your marketing efforts. With AI assistance, content marketing can perform better.

Content Marketing Institute contributor Ann Smarty has published an article featuring three ways to use AI for content marketing improvement.

She says, “Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive:

1. Put together content briefs

Creating a content asset often requires a lot of collaboration. For example, an SEO manager identifies a need for an article to address a popular question, an in-house person does research to create a content brief for the writer to use, and a freelance writer crafts the content.

In a smart process, you also make sure the customer support (and sales team) contribute their thoughts to the content brief (as well as the final article) based on their frontline experience with customers.”

3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Sharing is caring