S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales.

Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET.

The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts.

You’ll learn how to:

  • Secure ABM program goals
  • Choose strategic accounts
  • Advance targeting tactics
  • Lead a seamless campaign
  • Evaluate progress and measure results.”

How to S.C.A.L.E. Your Account-Based Marketing Results

Content Marketing Institute

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