Your content can be vital in attracting new prospects and converting them into customers. With the right insights, you can convert your content into a lead magnet.

Content Marketing Institute contributor Jodi Harris has published an article featuring four tips to generate more demand.

She says, “What content should marketers create today for B2B buyers? Robert points to a few clues from CMI’s research and some brands honored with Content Marketing Awards show you how it’s done.

1. Prioritize awareness and conversion-focused content

In the buyer’s journey, content in the early stage still brings the most demand-gen value for over half of the organizations surveyed (56% in 2022 vs. 54% in 2020).

However, fewer marketers report content for the middle stage – consideration/intent – is the most valuable, dropping to 24% in 2022 vs. 30% in 2020. And interestingly, late-stage content, as the most valuable in generating demand, doubled from 4% in 2020 to 8% in 2022.”

Want To Generate More Demand? Follow These 4 Content Tips [Examples]


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