While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI.

Adweek is hosting a webinar ‘Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend’ on Tuesday, November 1, 2022, at 1.00 pm EDT.

The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll find out:

  • How measurable upper-funnel brand advertising can boost sales and drive broader reach
  • Ways to use technology to move spending away from tactics that don’t have a strong impact
  • How real-time measurement is making brand advertising more accountable.”

Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend

Adweek

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