Eight steps to build a disruptive marketing campaign
Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers test daring, new tactics that haven’t been tried before. Some work while others fall flat.
MarTech has published an article featuring eight steps to building a disruptive marketing campaign.
The MarTech team says, “It’s time to start thinking outside the box and breaking some rules. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind:
1. Know your industry
You can’t disrupt an industry if you don’t understand it. Do your research and try to understand the landscape. What are the main players? What are their marketing strategies? What are the common pain points for customers?
Tools like Think With Google, Marketing Engine, Survey Monkey, BizStats and others can help you construct in-depth knowledge of the industry, products or services. The key to developing a better understanding of your industry is to think about its weaknesses and the unmet needs of potential customers.
Once you’ve understood the industry well, you can start thinking about how your brand can fill the gap and create something new or make substantial improvements.”
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