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Friday, December 2, 2022

Five Things Sales Teams Want Marketers to Know [Video]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning.” HubSpot  [...]

Balancing SEO and Content Synergy

To achieve the best content marketing results, you need to sync your SEO and content creation process. It helps you create and share content that search engines prefer. Content Marketing Institute contributor Jim Yu has published an article featuring five ways to balance SEO and content synergy in 2023. He says, “In 2023, marketers must balance their SEO and content best practices. Here are five ways to do that. 1. Balance keyword research with understanding consumer intent Do not miss out on understanding intent. Keyword intent falls into the following categories: Awareness: informational... [...]

Rethink Your Content KPIs, November 30 [Webinar]

Branded content has evolved into the workhorse of digital marketing, leading many marketers to focus on longstanding quantitative metrics like click-through rate to measure its success. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations... [...]

Reminder- Visual Storytelling Summit, November 2

This is a reminder for CMI’s Visual Storytelling Summit to be held on November 2, 2022. Content Marketing Institute is hosting the Visual Storytelling Summit on Wednesday, November 02, 2022 at 11:30 AM EST. The CMI team says, “Our Visual Storytelling Summit will be here in a few weeks!. We’ll be covering video, visual storytelling, visual brand strategy, creating more engaging customer experiences, and more. This two-day event will be held November 2 – 3, 2022, beginning at 11:30 AM ET/8:30 AM PT each day. Each session will deliver new ideas and inspiration for your video... [...]

Reminder- How to Hire Top SEO & Content Marketing Talent In 2023, November 2 [Webinar]

This is a reminder for the Search Engine Journal’s webinar to be held on November 2, 2022. Search Engine Journal is hosting a webinar ‘How to Hire Top SEO & Content Marketing Talent In 2023’ on Wednesday, November 2, 2022, at 2.00 pm ET. The SEJ team says, “In this candidate-driven landscape, the key is to make sure that you’re offering the benefits today’s digital marketers value most. Join this webinar, How to Hire Top SEO & Content Marketing Talent In 2023. What You’ll Learn: The national salary benchmarks for key SEO and content marketing roles. The... [...]

Reminder- Messaging Best Practices for 2023: Set Your Email and SMS Strategy, November 2 [Webinar]

This is a reminder for Adweek’s webinar to be held on November 2, 2022. 2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover... [...]

The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

As consumers face a changing economy, access to rich, real-time, reliable consumer intelligence is more critical than ever for marketers. Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers to ignite scalable personalization that drives revenue with Jonathan Ricard, chief strategy officer and GM, agency at Resonate. You’ll find out: How to win over influenced consumers Methods... [...]

Is Social Media Search the New Google?, November 30 [Webinar]

As people increasingly turn to the search bar on social media platforms, it’s more important than ever to start optimizing your content for platform search algorithms. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel Schardt, SEO Success Manager at Conductor, and learn how you can take full advantage of social media next year. 3 Key Takeaways: How to optimize video content for the new Short Video Result... [...]

Are Nofollow Links a Google Ranking Factor? [Answered]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]

7 Tips for Selecting a Performance Marketing Agency [Video]

Neil Patel has published a new video ‘7 Tips for Selecting a Performance Marketing Agency’ sharing useful tips to select a 7 Tips for Selecting Performance Marketing Agency. He says, “I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you’ll grow, you’ll thrive and you’ll... [...]