Constantly improving content marketing performance is a priority for most marketers. It can be done by implementing the right strategies.

Content Marketing Institute contributor Jodi Harris has published an article explaining how you can take your content marketing forward.

She says, “The game has changed. Simply doing the once-right things – and more of them – won’t guarantee wins.

Playing to win now means doubling down on strategy

“The content you create provides no sustainable competitive advantage for your business.”

Robert Rose kicked off Content Marketing World 2022 with that bold statement. Even the most exceptional work will be copied, remixed, reimagined, and reissued by other brands and consumers.

But don’t take that statement as a eulogy for our beloved practice. Instead, celebrate new and different ways of looking at your work, Robert said, starting with your strategy and structure.

Having the right resources (including the strategic roles, teams, and repeatable procedures) lets you fluidly change and evolve all the time.

And that’s where you’ll find your new competitive advantage.”

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?


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