What Will It Take To Drive Content Marketing Forward? [Answered]
Constantly improving content marketing performance is a priority for most marketers. It can be done by implementing the right strategies.
Content Marketing Institute contributor Jodi Harris has published an article explaining how you can take your content marketing forward.
She says, “The game has changed. Simply doing the once-right things – and more of them – won’t guarantee wins.
Playing to win now means doubling down on strategy
“The content you create provides no sustainable competitive advantage for your business.”
Robert Rose kicked off Content Marketing World 2022 with that bold statement. Even the most exceptional work will be copied, remixed, reimagined, and reissued by other brands and consumers.
But don’t take that statement as a eulogy for our beloved practice. Instead, celebrate new and different ways of looking at your work, Robert said, starting with your strategy and structure.
Having the right resources (including the strategic roles, teams, and repeatable procedures) lets you fluidly change and evolve all the time.
And that’s where you’ll find your new competitive advantage.”
Persuasiveness is one of the most important ingredients of your marketing content. It can help you move beyond lead generation and help make more sales. Social Media Examiner’s Michael Stelzner has published an article featuring a three-step framework to write great marketing content. He says, “It’s called the Writing GPS Framework. Just like the GPS […]
Rank Ranger has published the latest episode of the In Search SEO Podcast ‘Five ways a content inventory can help you audit content quality’ featuring Charlie Williams. The Rank Ranger team says, “In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are […]
Long-form content is typically more than 1,200 words. It is content that dives deep into a topic and covers it in great depth and covers various content formats. Search Engine Land contributor Rachel Lindteigen has published an article featuring six useful ways to create long-form content that ranks, gets read and converts. He says, “To […]
This is a reminder for a CMI webinar to be held on December 7, 2022. Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and […]
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