Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site.

Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility.

She says, “The following methods for content prioritization create a framework you can follow to make the planning process more manageable.

Organize New and Existing Content

To avoid duplicating efforts and writing about something you’ve already done, ensure you’re adding new content ideas to your existing editorial calendar. This way, you may also find which existing pieces may just need updating with further information to close a content gap.

Prioritize Updating Underperforming Content 

By prioritizing already existing (but underperforming) content early on, we don’t have to invest precious time into creating brand-new content that might not be necessary to reach our goals.”

How to Prioritize New Content Ideas & Improve Search Visibility


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