Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site.

Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility.

She says, “The following methods for content prioritization create a framework you can follow to make the planning process more manageable.

Organize New and Existing Content

To avoid duplicating efforts and writing about something you’ve already done, ensure you’re adding new content ideas to your existing editorial calendar. This way, you may also find which existing pieces may just need updating with further information to close a content gap.

Prioritize Updating Underperforming Content 

By prioritizing already existing (but underperforming) content early on, we don’t have to invest precious time into creating brand-new content that might not be necessary to reach our goals.”

How to Prioritize New Content Ideas & Improve Search Visibility

You May Also Like These Topics...

Three-Step Framework to Write Marketing Content

Persuasiveness is one of the most important ingredients of your marketing content. It can help you move beyond lead generation and help make more sales. Social Media Examiner’s Michael Stelzner has published an article featuring a three-step framework to write great marketing content. He says, “It’s called the Writing GPS Framework. Just like the GPS […]

Sharing is caring

Five ways a content inventory can help you audit content quality [Podcast]

Rank Ranger has published the latest episode of the In Search SEO Podcast ‘Five ways a content inventory can help you audit content quality’ featuring Charlie Williams. The Rank Ranger team says, “In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are […]

Sharing is caring

Six strategies to create long-form content that ranks

Long-form content is typically more than 1,200 words. It is content that dives deep into a topic and covers it in great depth and covers various content formats. Search Engine Land contributor Rachel Lindteigen has published an article featuring six useful ways to create long-form content that ranks, gets read and converts. He says, “To […]

Sharing is caring

Reminder- 8 Ways to Fuel Your Content Engine with Events, December 7 [Webinar]

This is a reminder for a CMI webinar to be held on December 7, 2022.  Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and […]

Sharing is caring
Sharing is caring