Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers.

HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics.

She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn.

Social Selling LinkedIn Stats

Customer Engagement Statistics

1. 76% of buyers are ready to have sales conversations on social media.

2. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer.

3. 81% of buyers are more likely to engage with brands that have a strong, cohesive, professional social media presence.

4. Sales reps who were introduced by a mutual connection left a favorable impression with 87% of buyers surveyed by LinkedIn.”

37 LinkedIn Social Selling Stats You Need to Know

HubSpot

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