Website Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages.

Search Engin Journal contributor Kristi Hines has published an article explaining the usefulness of Website Quality Score: as a Google Ranking Factor.

She says, “Google Ads uses Quality Score. Quality Score is a number between one to 10 Google assigns to PPC ads, based on three factors:

  1. Expected click-through rate (CTR): The likelihood that your ad will be clicked when shown.
  2. Ad relevance: How closely your ad matches the intent behind a user’s search.
  3. Landing page experience: How relevant and useful your landing page is to people who click your ad.

Since they’re described with the same words, it’s easy to confuse Google Ads quality and organic quality scores. Remember that ads and organic search run on separate systems.”


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