Ahrefs has published ‘E-commerce SEO: The Beginner’s Guide’.

Joshua Hardwick says, “This guide teaches you how to navigate the e-commerce SEO minefield to drive more free traffic to your online store.

Chapter 1. Technical SEO

Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues relating to faceted navigation, but there are also a few things to keep in mind. Let’s go through them.

HTTPS

HTTPS is a secure protocol for transferring data between websites and visitors. It prevents hackers from stealing sensitive information that visitors commonly share with online stores, such as their name, address, and credit card details.”

E-commerce SEO: The Beginner’s Guide

Ahrefs


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