By creating engaging social media content, you can continue to attract more and more followers and convert them into customers.

Search Engine Journal contributor Brent Csutoras has published an article featuring 12 tips to create engaging social media content.

He says, “Here are some tips to help you create engaging content that will reach your target audience:

1. Less Text, More Video

Ever stop scrolling on social media to read a massive wall of text? Probably not, even if you like the account that it’s from.

But if you do, I’m sure you usually lose interest and continue scrolling. Or you’re probably thinking, “Get to the point already.”

The message of this story needs to be clear and straightforward. If you’re marketing your brand on social media, make it a rule to add an image or video to everything you post.

Get creative for your brand. This way, you hit the key points to make a post trend. Post photos or videos that speak to your audience and watch those likes and comments rise.”

How To Create Engaging Social Media Content: 12 Tips To Drive Results

Search Engine Journal

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