MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of a Collaborative Content Strategy’ featuring Andy Crestodina.

George B. Thomas says, “Indeed, to hear content guru Andy Crestodina espouse the advantages of content collaboration is to hear the question go from “Why should I do this?” to “Why am I not doing this?”

Since the early days of the Web, he explains, content marketing has become incredibly competitive, and the perspective of a single writer giving a single point of view is no longer sufficient. Just like news reporting, content needs people, names, perspectives.

And they certainly don’t have to be celebrities. Just experts with experience will do. “All of these people wake up in the morning hoping to be interviewed,” Andy says. “People love being interviewed!”

You can also just ask a question on social media and see who engages. Chances are people will. Then you can move those conversations into email, develop them further, and create a piece of content out of it! You can even make friends in the process. Win-win!”

The Power of a Collaborative Content Strategy


You May Also Like These Topics...

Content Development for Franchises [Video]

Search Engine Roundtable contributor has published a new video ‘On Content Development for Franchises’ featuring Marguarite Humphrey. He says, “We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises. She explained the strategy is often about […]

Sharing is caring

Four Content Marketing Tips for Demand Generation

Your content can be vital in attracting new prospects and converting them into customers. With the right insights, you can convert your content into a lead magnet. Content Marketing Institute contributor Jodi Harris has published an article featuring four tips to generate more demand. She says, “What content should marketers create today for B2B buyers? […]

Sharing is caring

Seven Strategies to Prioritize New Content Ideas

Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site. Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility. She says, “The following methods for content prioritization create a framework you can follow […]

Sharing is caring

What Will It Take To Drive Content Marketing Forward? [Answered]

Constantly improving content marketing performance is a priority for most marketers. It can be done by implementing the right strategies. Content Marketing Institute contributor Jodi Harris has published an article explaining how you can take your content marketing forward. She says, “The game has changed. Simply doing the once-right things – and more of them […]

Sharing is caring
Sharing is caring