Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers.

Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT.

The Adweek team says, “Merkle’s global head of data and analytics Shirli Zelcer will unpack why understanding what’s happening in your AI-driven processes will allow you to market in a more consumer-friendly, equitable way. You’ll find out: 

  • What ethical AI is, and why it’s important to implement now
  • Areas in your data and marketing efforts where bias may exist
  • Next steps for getting started with ethical AI, whether you’re in marketing, analytics or elsewhere in your organization.”

Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI

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