Google Ads is the leading online advertising platform for placing ads on search engine results pages. Most Internet ad campaigns are powered by Google.

MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’.

Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for sales and conversions.

Five Types of Google Ads

There are various types of ad campaigns that you should know about before you start to create your Google Ads campaign.

The five main types available are…

  • Search ads: Text ads on Google search results
  • Display ads: Image ads on websites
  • Video ads: Video ads on YouTube.”

A Beginner’s Guide to How Google Ads Work


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