Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing.

Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’.

She says, “Google uses the following stages to find and rank content:

  1. Crawling: Google uses “bots” to crawl the web and look for new or updated pages. In order for Google to find a page, the page must have links pointing to it. Generally speaking, the more links a page has to it, the easier it is for Google to locate that page.
  2. Indexing: Next, Google analyzes each page that the bots discover and tries to make sense of what the page is about. Google will look at things like content, images, and other media files. It then stores this information in its Google Index (in other words, its database).
  3. Serving: Google determines which pages are most relevant to users’ search queries and ranks them in the SERPs.”

The 2022 Guide to Search Engine Optimization

Semrush


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