Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step.

Rockerbox, Inc. has published a new e-book ‘Attribution: Everything You Need to Know’.

The Rockerbox team says, “One of the most important questions you’ll need to answer as a marketer boils down to: What’s working? Which of your channels are driving sales, and which ones are wasting precious marketing spend? The way to answer that question is attribution.

Marketing attribution is the analysis of marketing touchpoints that lead to a purchase or sale, and in our cornerstone eBook, we’re covering everything you need to know about attribution to become a better, more informed marketer.”

Attribution: Everything You Need to Know

Rockerbox, Inc.


You May Also Like These Topics...

Find out which marketing channel is right for you.

In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people. If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you. […]

Sharing is caring

‘Marketing attribution: How many are actually doing it?’ – Econsultancy

Ben Davis says, “Though the headline might suggest it, I’m not going to draw a tawdry analogy. Simply, let’s look at a few charts from Econsultancy’s new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll. 66% of companies undertake some form of attribution and analyse their results […]

Sharing is caring
Sharing is caring