Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step.

Rockerbox, Inc. has published a new e-book ‘Attribution: Everything You Need to Know’.

The Rockerbox team says, “One of the most important questions you’ll need to answer as a marketer boils down to: What’s working? Which of your channels are driving sales, and which ones are wasting precious marketing spend? The way to answer that question is attribution.

Marketing attribution is the analysis of marketing touchpoints that lead to a purchase or sale, and in our cornerstone eBook, we’re covering everything you need to know about attribution to become a better, more informed marketer.”

Attribution: Everything You Need to Know

Rockerbox, Inc.

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