Your Guide to Podcasts SEO
Optimizing your podcasts for the search can expand your reach and help you get desired results.
Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO.
He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search.
Podcast episodes are content – that’s all it is.
The type of subject matter for podcast episodes can be broken down into at least two kinds:
- Evergreen topics – subject matter that remains relevant year after year.
- Trending topics – subject matter that is a hot topic at the moment.
- Interviews – interviewing famous people helps attract an audience. This is more than just ego bait.
The evergreen subject matter is created for the long run to please content consumers who might be new to the topic and want to learn the basics.”
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