Content marketing and PPC are two of the most important and popular types of digital marketing strategies.

PPC Hero Blog contributor Jordan Bishop has shared the pros and cons of combining content marketing with PPC .

He says, “There are several reasons why you might want to consider combining content marketing with PPC. The most important are:

1.) High-Quality Content Can Be Better at Converting Than a (Very) Well-Written Ad

It’s common for PPC marketers to focus their attention solely on the quality of their ads and landing pages. While that’s certainly important, it’s not the only thing that matters. If you’re driving traffic just for the sake of a sale and you disregard the reason or intention behind a user typing in a keyword in Google, visitors are likely to catch on quickly. They’ll realize that they won’t find what they’re looking for on your site and click away.

But if you use your PPC ad to drive traffic to valuable content that answers a user’s question, they’re much more likely to stick around.”

The Pros and Cons of Combining Content Marketing with PPC and How to Pull It Off

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