E-commerce SEO is the process of making your online store more visible in the search engine results pages (SERPs).

iloveseo.com contributor Brian Harnish has published an article featuring 10 things you should optimize for better e-commerce results.

He says, “This is something we see happen over and over again. People think that because they offer a great value, there’s nothing else they can do to improve their conversion rates. But there is. And here are some things you can try.

1. Make Your Price Clear

If you’re offering a discount, make sure your customers understand what it is. If you’re charging full price, let people know why you’re doing that.

2. Include Free Shipping

Offering free shipping is a great way to boost conversions. You can use tools like ShipStation to automate your fulfillment process and save money while increasing customer satisfaction.

3. Add Value With Extras

People love freebies. Webmasters don’t always realize how much value they add to their brand. Offer extra bonuses, such as recipes or videos, to give your audience even more reasons to choose your product.”

E-commerce Site Optimization: 10 Things You Can Optimize to Increase Sales


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