As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon.

Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT.

The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out: 

  • How to create a customer acquisition strategy from durable data that won’t deprecate
  • Ways brands can use insights from their existing customers to inform acquisition
  • Strategies to reach prospects across channels with consistent messages to drive conversion.”

Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers

Adweek

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