According to HubSpot, A flash sale is a discount or promotion that is offered for a limited time only. The goal of a flash sale is to foster a sense of urgency amongst shoppers to take advantage of a deal before the time is up.

HubSpot contributor Caroline Forsey has published an article explaining flash sales in e-commerce.

She says, “Flash sales aren’t just limited to Black Friday and Cyber Monday, though. An effectively implemented flash sale will massively boost sales, help clear out inventory, and bring additional customers to your site who may purchase non-sale items as well. To help you launch a successful flash sale, we’ve created a list of easy steps (and examples, too) to inspire your strategy.

How to Do a Flash Sale

1. Determine the goal of your sale.

A flash sale can accomplish many things besides just boosting sales and revenue. Do you want to clear out inventory to make room for next season’s products? Or perhaps you want to increase overall traffic to your site and generate hype over a new item? Understanding the goal of your flash sale is important when crafting your strategy, especially regarding the type of promotion or discount you want to offer.”

What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples


You May Also Like These Topics...

State of the SERPs: An E-commerce Industry Report [Report]

seoClarity has published ‘State of the SERPs: An E-commerce Industry Report’ explaining strategies to grow an e-commerce business using SEO. Mitul Gandhi says, “Google wants to lure back consumers to the search engine and away from using marketplaces like Amazon, Walmart, and eBay. The research is clear: Google is putting up a fight against marketplaces and dedicating significant […]

Sharing is caring

HubSpot Lists Eight Profitable E-commerce Niches for 2022

An e-commerce niche is a smaller and more specific subsection of a larger market. To start a successful e-commerce business, you need to choose the right niche. It is a crucial step in any business. HubSpot contributor Jimmy Rodriguez has shared eight profitable e-commerce niches you can consider in 2022. He says, “While the concept […]

Sharing is caring

pCommerce Launch (Webinar at 10 AM NY Time) #ad

pCommerce is being launched this morning. Neil Napier is holding a launch webinar this morning to demonstrate the power of pCommerce, which launches at 11. Here’s what will be covered on the call: ➤ How to make considerable income from the comfort of your home this holiday season. ➤ Why is now the best time […]

Sharing is caring

Reminder- How Rising Inflation Is Shifting Shopping Habits, October 7 [Webinar]

This is a reminder for an Adweek webinar to be held on October 7.  Adweek is hosting a webinar ‘How Rising Inflation Is Shifting Shopping Habits’ on Friday, October 7, 2022, at 1.00 pm EDT. The Adweek team says, “Join leaders from Future Publishing as they share insights from exclusive research into how consumer shopping […]

Sharing is caring
Sharing is caring