Improving Twitter Ads Performance
Twitter offers targeted advertising options to make the most of your marketing investments.
Social Media Examiner contributor Anna Sonnenberg has shared some useful tactics to target competitor audiences on Twitter.
She says, “If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other social media platforms, Twitter doesn’t allow advertisers to browse paid content.
For example, the platform doesn’t have an ad library (like Meta) or display paid content on advertisers’ company pages (like LinkedIn). And although the Twitter Ads Transparency Center (ATC) did catalog all advertisers’ active ads at one point, the platform discontinued this tool in January 2021.
So how can you find competitors’ Twitter ads? Since you can’t search for them or browse the ads in a database, you have to spot them in one of the places Twitter typically displays paid content. In other words, your best bet is to monitor relevant ads on the Twitter timeline, in replies, and on the search page.”
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