Is Your Checkout Helping You Build Deeper Customer Relationships? [Report]
Industry Dive has published a new report ‘Is Your Checkout Helping You Build Deeper Customer Relationships?’ explaining how you can use the checkout pages to build customer relationships.
The ID team says, “Optimizing for mobile checkout means more than improving forms or implementing one-click checkout. Brands today must create experiences that foster personal conversation and allow customers the convenience to reorder items when they want.
Naturally, no brand wants to compromise its experience and lose profits. In this playbook, we highlight four ways to convert prospective customers when they’re at the height of consideration. The playbook covers:
- Why you need to enable checkout across SMS
- How to foster relationships via SMS
- Why you should use a phone number as a primary identifier
- How to make it easy to autocomplete the address step.”
Marketing Dive has made available a webinar on ‘Building Loyal Customer Relationships Beyond the App’. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS […]
eMarketer is hosting a webinar ‘How Publishers Can Enhance Experiences With a Single View of Consumers’ on Thursday, November 10, 2022, at 2.00 am ET. The eMarketer team says, “Join this live Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to: Personalize advertising and experiences to increase consumer engagement and retention with your […]
A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized process because it’s meant […]
Reminder- Consumer Loyalty Trends to Watch that Make or Break Brand Relationships, October 11 [Webinar]
This is a reminder for a Digital Marketing Depot webinar scheduled on October 11. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The DMD team says, “Join loyalty leaders from Merkle and Salesforce as they break […]
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