Industry Dive has published a new report ‘Is Your Checkout Helping You Build Deeper Customer Relationships?’ explaining how you can use the checkout pages to build customer relationships.

The ID team says, “Optimizing for mobile checkout means more than improving forms or implementing one-click checkout. Brands today must create experiences that foster personal conversation and allow customers the convenience to reorder items when they want.

Naturally, no brand wants to compromise its experience and lose profits. In this playbook, we highlight four ways to convert prospective customers when they’re at the height of consideration. The playbook covers:

  • Why you need to enable checkout across SMS
  • How to foster relationships via SMS
  • Why you should use a phone number as a primary identifier
  • How to make it easy to autocomplete the address step.”

Is Your Checkout Helping You Build Deeper Customer Relationships?

Industry Dive


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