Video is an incredible marketing tool. With a strong video SEO strategy, you can increase traffic, boost engagement, improve conversions, and produce more helpful content.

Search Engine Land has shared some useful tips on how video SEO can boost your overall digital marketing strategy.

The SEL team says, “Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries.

Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. Here’s how.

1. Deeper understanding of your customers’ buying journeys

Video keyword research allows for discovery regarding which queries your target audience is using when searching for videos.

Knowing how your target audience is searching for related videos can give you a better understanding of their buying journeys, problems they are struggling to solve and tasks they are trying to complete.”

How video SEO can boost your overall digital marketing strategy

Search Engine Land

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