UX (User Experience) and UI (User Interface) are two disciplines that work hand in hand to create a product, service, or website that is delightful and intuitive for customers to use.

HubSpot contributor Caroline Forsey has published an article explaining UX and UI.

She says, “Cognitive scientist Don Norman, who first coined the term UX in the 1990s, and Jakob Nielsen, co-founder of the Nielsen Norman Group, explains the difference between UX versus UI this way:

“Consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.”
In this example (and in all good products), UX and UI come together to create a hollisictally enjoyable experience. Even the most beautiful UI imaginable can’t be appreciated if the product doesn’t function the way the user wants.”

UX vs. UI: What’s the Difference?

HubSpot

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