To achieve the best results from your website, it needs to be tested regularly. There are plenty of free resources available to help. Practical Ecommerce contributor Sig Ueland has published an article featuring 25 free tools to test your website. He says, “Here is a list of free tools to test your website. There are tools to measure download speed, monitor user experience, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile friendliness. All of these tools have free plans, and most offer premium options. Free Tests for Your Site W3C... [...]

Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding digital marketers on How Data Science Can Boost SEO Strategy in 2023, making sure that you... [...]

It is a challenge to choose the right affiliate program that helps you earn well. Ahrefs contributor Bill Wildmer has published an article featuring nine best affiliate programs for beginners. He says, “The way I wrote this article is to share the best networks for beginners—then within each network, I share some programs (and their niches) that you can sign up for. This is the best way of sharing affiliate programs—because regardless of your niche, these networks will be great for you. 1. Amazon Associates Amazon Associates is the absolute best affiliate marketing program for beginners. You... [...]

Clever Messenger, the chatbot building and marketing suite, has been launched, with special launch-week pricing. Stefan van der Vlag, the creator, describes it as “The Only Tool Leveraging AI-Powered Conversations. Responsible for Quadrupling Profits, putting Traffic on Steroids & Slashing Ad Costs Dramatically.” You may agree with him when you see this “Drag ‘n Drop” Chatbot Building & Marketing Suite in action. It’s loaded with amazing Facebook and Instagram marketing tools that are right at the cutting edge of everything Meta has to offer. There is way too... [...]

Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site. Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility. She says, “The following methods for content prioritization create a framework you can follow to make the planning process more manageable. Organize New and Existing Content To avoid duplicating efforts and writing about something you’ve already done, ensure you’re adding new content ideas to your existing editorial calendar.... [...]

Constantly improving content marketing performance is a priority for most marketers. It can be done by implementing the right strategies. Content Marketing Institute contributor Jodi Harris has published an article explaining how you can take your content marketing forward. She says, “The game has changed. Simply doing the once-right things – and more of them – won’t guarantee wins. Playing to win now means doubling down on strategy “The content you create provides no sustainable competitive advantage for your business.” Robert Rose kicked off Content Marketing World 2022 with that... [...]

Short-form content is typically considered to be content of fewer than 1,200 words in length. Whereas Long-form content is typically more than 1,200 (sometimes 1,000) words. BrightEdge contributor Andrew Riker has published an article explaining Short vs. Long Content and its SEO impact. He says, “What is certain is that search engines are prioritizing user experience irrespective of content length. Google’s well-known E-A-T criteria (Expertise, Authoritativeness, and Trust), taken from Google’s Search Quality Evaluator Guidelines, don’t mention length. And the recent “helpful content”... [...]

Search Engine Journal has published ‘Running Amazon Deals And Discounts: A Complete Guide’ to help e-commerce marketers increase sales. Robyn Johnson says, “Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In this article, we will outline the types of deals and discounts Amazon makes available to sellers and how you can utilize them to help drive awareness and sales for your products. Lighting Deals Screenshot from Amazon, September... [...]

Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics. She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics... [...]

An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. HubSpot has published an in-depth article featuring 13 abandoned cart emails to win back customers. Rebecca Riserbato says, “Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re... [...]