Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical locations of a business.

Search Engine Journal contributor Alex Macura has published an article featuring 13 local marketing strategies that work in 2022.

He says, “Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.”

We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.

1. Optimize For Local Search

Through Google Business Profile (GBP), your business will appear as soon as someone searches for your business or keywords on Google.

It is free, which is awesome.

The results will feature businesses within the vicinity of the person searching and even includes your business on Google Maps.”

13 Local Marketing Strategies That Work In 2022

Search Engine Journal

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